Dear Wellesley,
I’m writing to thank you for responding to our SBOG Spring Week Artists Poll. We received nearly 600 responses and the data we collected will be invaluable as we plan Spring Week 2012.
I also wanted to share with you some more information about how we book artists for our concerts. This year we determined how much we had to spend on each concert and event early in October as a part of SOFC’s required Guaranteed Percentage Budgeting. We budget for the cumulative cost of a concert including artist fee, production (sound, lights, etc), middle agency fee, promotional materials, and more. By knowing the constraints of our budget early on we were able to start researching Spring Week performers earlier. SBOG made a preliminary list of artists in September which we built on throughout the semester. We then sent that list to a middle agency specializing in college bookings, Pretty Polly Productions. Our agent at Pretty Polly sent us quotes for available artists and we began to narrow down our choices from there. In this process, SBOG discusses all options, combinations of artists, and eventually votes on our final choices. This year we narrowed down a list of 30+ artists to the 11 you saw on our poll last week. Now that we have student input we will make offer(s) on our top choices and work with the Office of Student Involvement to make these concerts happen.
If you have any questions, concerns, or comments about SBOG and Spring Week please always feel free to email DOOCA@wellesley.edu.
Sincerely,
Emma Weinstein-Levey
Director of On-Campus Affairs