Profile and Interview with Ludovic François, Founder of MSolution.IO
Ludovic François founded MSolution.IO in Venice, California in September of 2014. Ludo was born in Arras, France and came to the United States while working for a French-American company, DDN Storage. He received his master’s degree at the EPITA School in Paris as a computer engineer and has since been involved in numerous types of high-tech product development. He moved to the United States in 2008 on a L1 visa working for DDN Storage. Ludo’s story incorporates an overlooked immigrant perspective, as a highly skilled software engineer. Ludo is one of many immigrants who came with hopes to explore new places and advance in the tech world. While Ludo acclimated to the United States, he became an integral member of my extended family.
I met Ludo on the Champs-Elysées when I was 12 years old. My mother had brought me along for the trip, but of course, she had to continue her business meetings as usual. Ludo agreed to meet us for a bike ride, on the night of Bastille Day. Ludo is a brilliant, technically savvy engineer; he’s also an outgoing conversationalist.
Ludo and I have always talked about traveling and sailing. None were surprised to hear that he had sold all of his belongings (except his motorcycle) to travel the world for the following fourteen months. He set out from Paris for Istanbul via train and then spent a few months in India. After returning to the United States he cranked up his motorcycle and rode from Los Angeles to Miami. Ludo met many people along the way as he traveled, and frequently couch surfed instead of staying in hostels or hotels. He remains in contact with many of the friends he made along his amazing trip. After fourteen months as a nomad, Ludo resumed the sedentary life, returning to Venice Beach, where he loves the people, the good vibes, and of course the beach.
While traveling he brainstormed to create his company, MSolution.IO. MSolution.IO is a consulting company that specializes in data storage tuning and DevOps workflow. Ludo has proudly built his company from scratch, hiring fellow EPITA interns and graduates to join him in his startup. MSolution.IO has a varied clientele that ranges from large corporate entities like CBS to smaller Silicon Beach startups like KEYPR. MSolution.IO offers tailor-made solutions for its clients and has used the past 18 months of consulting to launch its own product line addressing commonly asked questions such as “How can I save money on the cloud?” Ludo has created a one of a kind consulting company within his field of expertise, high-tech, to cater to a specific clientele while enjoying the freedom of being his own boss on the beach.
Rachel: Thank you so much, Ludo for being here with me, I really appreciate it. I would just like you to introduce yourself, explain a bit about where you are from.
Ludo: Okay so thank you Rachel for having this interview with me – I am very honored. So, I am from France as I guess you can tell with my accent. I was born in Arras, it’s in north of France, a small town outside of Paris city, two-hours drive from Paris.
I got my high school diploma, which we call a baccalauréat in France, and after that I did two special years of mathematics and physics, what is called “maths spé”. At that time I got into one of the schools I really liked, an engineering school, where at the end you get a master’s degree. I was a teacher assistant – if you ever have a chance to be a teacher assistant, do it, it was great- you learn a lot. You will first learn what you don’t know, because you will get students better than you.
I had to do an internship outside of the country to validate my degree. So first I wanted to come to the US and it didn’t happen. One friend introduced me to a company in Sweden. It was an interesting experience, but at one point I felt I needed to move on because I was not feeling challenged in the job, and I started to look around to move back to France, especially because I was not very well integrated in Sweden. I was young, and I never learned the language, which I think was a huge mistake. In France I took a job for a national company working in defense. I spent one year there and then DDN found me on Internet. In 2004, DDN found me on Google.
R: What Google search prompted you?
L: The name of my school
R: And what is that?
L: EPITA – it’s a French school very well known for computer science. So Laurent Thiers searched the name of the school in Google and he found my name and sent me a message. I was still young, and I was like, wow this is nice, I’m out of college the guy is inviting me to a nice restaurant. They offered me a better salary than my current job and gave me a company car. So that is how I got hired at DDN, but it was not all that easy. In France when you resign your job, you need to provide the manager three months notice, so I gave my three months and I joined DDN.
R: Was it different working for an American company in France or was it almost the same as the defense job?
L: It was totally different.
R: Can you tell me about the differences?
L: Sure first it was different because the first company had 60,000 employees, and I joined a two-employee French company. I was in charge of logistics, import and export certificates for the deals that were affiliated with France. One of the big differences was not that it was an American company, but that it was a big company versus a small company.
R: Did you like the small company feel?
L: Yes I loved it. That feeling was the best; you have the opportunity to build something. You have way more responsibilities, and you are not able to hide, because if someone needs your assistance, you are the only person to provide it.
R: Wonderful. So how did you get from DDN France, of 2 people, to DDN LA?
L: I was in France doing everything and at the same time nothing, because when you try to do a lot of things because the job asks you to do lots of things, you do a very small part of everything. I wanted to become a software engineer because it was my title, but I hadn’t really been one yet. At the same time, DDN US was building a new engineering team to build out a new product in Los Angeles. Even though it was an internal job opening – I still had to go through the process. I saw the opportunity to test something in my life, to be a software engineer, so that is mostly why I decided to move.
R: When you applied for the job offer? Was it hard to get a visa?
L: No. I am a very lucky profile, because I was working for the same company so it took only 2 weeks to get the visa. It’s interesting feeling when you have a visa, because the visa belongs to the company; it doesn’t belong to you. When you move to a new country, it’s a new language, new culture, and you become very humbled. Now I am way more confident then when I came, (in France I was very confident) but you start from scratch. When I was working for DDN France, if I was not happy with something I would just say so or I had an option to quit. When you are working for a US company and the visa belongs to the company and not to you, you don’t have this freedom anymore. Because if you quit, you go back to France.
R: So where are you now? Right now? Where are you sitting?
L: Right now I am in my office, which is interesting kind of office actually. I can give you a tour… It is an office, but it was my house one year ago.
R: You are working in Venice, right?
L: Yes, I love Venice, because I love the vibe here. Even if it is not the Silicon Valley, you can have a very good job and a good life. I love it next to the ocean.
R: Is it nice to live in a place that is less high-stress in regards to a startup environment instead of the Silicon Valley?
L: Yes and No. I don’t know if it is better. It has some good parts about it. I am still pretty connected to the Silicon Valley, because I know a lot of people, and you can bring the technology of the Silicon Valley here to the city. The Silicon Valley feels like EPITA. In LA you bring your skills, to a different field. A lot of my clients are in entertainment.
R: How did your company MSolution.IO come together?
L: The few first months of my trip I didn’t think about it. Just one guy I sat next to on an airplane in Dubai asked me, “Why don’t you setup your own company, you know a lot of things, you should create your venture” and I said “I don’t have the courage to do it.” He said, “Yes that is what I wanted to hear, you don’t have the courage to do it.” After that I thought why am I not brave enough, what is the risk? I started to think what I could do. I am pretty technical, so I started contacting people, telling them I would to be back in a few months, or if they have a job for me I’m in India today or Lithuania, they can send me work and I can set aside a day to do work. So I came back to the US expecting people who said they would give me a job, to give me a job. It didn’t happen, but almost 18 months later, all of them gave me something.
R: What did they give you?
L: Some people gave me small projects, but what was interesting to see finally these people carry through; you don’t want to lose hope in people. In December I got some work with CBS and I started to line up a lot of clients.
R: Did you already have your own company by this time or was it just you?
L: It was my own company, with only me. MSolution.IO was established in September 2014. By November 2014, the company did not make any money. In December 2014, I started all of the work, networking, a sort of professional dating. I was trying to meet as many people as I could everyday, just to find something to do. In January I got paid for all of the work I had completed in December. I had not made any money in fourteen months.
R: When you were building out the company, you made the entire web design and platform with your computer science background, right?
L: Yes. I bought the logo for $5; it is the only investment I made in the company in addition to the business cards.
R: So everything has been generated from you?
L: Yes the first version, yes.
R: So now, in 2016, where is MSolution.IO?
L: Now we have 11 employees.
R: What are some of the clients you have worked with?
L: We have two types of clients, well-established companies like CBS and DataDirectNetworks and smaller startups like Cargomatic, Tradesy, and KEYPR.
R: And if I am a client, what am I asking for?
L: Usually you are asking for two things. We have a lot of skills in computer science and software development. We know how you should store your data and how you should look at it. For example, Tradesy has a basic platform. They store a lot of pictures of the clothes or accessories you want to sell, but we were able to accelerate the landing page by 30%. We also have a lot of knowledge of cloud services and DevOps. DevOps is between development and operations. We help with the transition between the development team and the production team to make it as smooth as possible; we will make your workflow agile and release a new product every 6 months with a waterfall system.
R: And do clients outsource some of their more computer-related technical aspects too?
L: Yes definitely. We are helping setup the workflow with DevOps and after a while they may need help with the infrastructure side of their solution. 60% of our revenue is in DevOps, 20% is data storage tuning or troubleshooting, and the last 20% we are starting to release our own products.
R: So you are not just consulting anymore, you yourself are becoming a manufacturer?
L: It is a goal. Consulting is very nice and grows quickly, but for some companies it is difficult because they’ve gotten used to my face. And that is an issue with consulting. I have a lot of young people, and it can be tough for your client to trust someone different. With products it’s a lot easier to scale because you just need to design the product and have someone sell it or it sells itself today with software as a service and the visibility you get on the Internet.
R: So tell me a bit about your product line.
L: We have three products. Mainly focused on monitoring, and making the best of your infrastructure, to help you assess what you have today. It is meant to use to see what you have and tell you how you can use it to your benefit. The three products are based on all the work we’ve done in the last 18 months, answering the same recurring questions: How do I save money in the cloud? How do I make my elastic search data store faster? How do I back up my data? What happens if I get hacked on my AWS account? We built a tool called TrackIt and this product is going to make an assessment of what you have, and pool your AWS, Google Cloud, Microsoft bill and tell you how you spend money and how to save money. We will make the announcement in a few weeks at NAB. So the products are based on what we have done in the last few months as a consulting company, and now we have invested some time to a dedicated team building the products instead of case-by-case science projects.
R: Do you have a long-term vision for MSolution.IO?
L: To change the world! The long-term is to continue to build the team, grow organically, and keep our clients happy by delivering the same caliber of work.
R: Thank you so much for your precious time and this great interview. I really appreciate it.
Learn more at https://www.msolution.io/